Title: Cola Brand Switching Gravity Model

Source: Borg and Groenen (2005)

Description: Brand switching data among fifteen different colas. The
row indicates from which product the change is made, the column
contains the product to which is changed. The original data come from
Bell and Lattin (1998) and concern 448 US households that were
followed over a period of 104 weeks from June 1991 to June 1993. This
table contains the values obtained by the gravity model on the
original brand switching data. The values are rounded.

The rows correspond to the following cola brands:

Row	Brand
1	Coke decaf	
2	Coke diet decaf
3	Pepsi diet decaf
4	Pepsi decaf	
5	Canfield		
6	Coke	
7	Coke classic	
8	Coke diet	
9	Pepsi diet	
10	RC diet	
11	Rite diet	
12	Pepsi		
13	Private label	
14	RC		
15	Wildwood